Posted on: February 23, 2012
It’s been twelve years since the Toyota Prius first came on to the American stage. Thought of as a science experiment then, and in many ways it was, now in it’s third generation the Prius Liftback IS the face of Toyota.
While the hybrid and plugin electric market may only be 2.5% of all vehicle sales in the U.S., the Prius accounts for more than 50% of those sales. The most shocking statistic is that 96% of all Prius’ sold, are still on the road today. Looking to expand the sales of the Prius, Toyota have expanded the sub-brand of Prius into four models, with the goal of the Prius family of vehicles surpassing Camry in sales.Read More About Event →