• 2017 Toyota Prius
  • 2017-Toyota-Prius-Slide-2
  • 2017-Toyota-Prius-Slide-3

2017 Prius Prime

Toyota is ready to introduce its most innovative hybrid yet: the 2017 Toyota Prius Prime. There are seemingly endless perks to driving a Prius Prime: you can drive up to 25 miles on electric power alone, it has a 640 mile total driving range, and you may even qualify for up to a $4,500 federal tax credit. The Prius is coming back better than ever, and it’s ready to shatter expectations. Find out more about the heavily anticipated 2017 Prius Prime plug-in hybrid and its incredible performance specs and fuel efficiency at Toyota of Hollywood.

View Our Inventory

Starting at $27,100

55/53miles per gallon (city/highway)
95horsepower, 1.8-Liter 4-cylinder

Quick Links

Trims and Pricing

You can choose between three different models of the 2017 Prius Prime plug-in hybrid:

  • Plus: $27,100 starting MSRP*
  • Premium: $28,800 starting MSRP*
  • Advanced: $33,100 starting MSRP*

Learn More

2017 Toyota Prius Prime Trims



The Prime features unparalleled performance and fuel economy specs. Take a look at its impressive figures:

  • Fuel Efficiency: The focal point of this vehicle is its efficiency. When solely using EV Mode, you can drive the Prime for 25 miles without a drop of gas. The Prius Prime’s total driving range is a whopping 640 miles, and it can reach an EPA-estimated 133 MPGe in EV mode as well as 55 mpg city/53 mpg highway in hybrid mode.
  • Engine: The Prime runs on a 1.8L four-cylinder engine with VVT-i that features ECO/Power modes.
  • Drivetrain: The Prime is equipped with standard front-wheel drive that’s mated to an Electronically controlled Continuously Variable Transmission (ECVT).

Learn More

2017 Toyota Prius Prime performance



The Prime is an excellent vehicle inside and out – but let’s focus on the exterior. While the design loosely follows in the steps of its Toyota Prius predecessors, the 2017 Prius Prime is much more sleek and stylish than ever before. Its clean, aerodynamic lines set it apart from previous models. You can count on standard quad-LED projector headlights with auto level control and an on/off feature, LED taillights and stop lights, and a patterned acrylic grille overlay with an active grill shutter. Innovative features like washer-linked variable intermittent windshield wipers and heated power outside mirrors also come standard on every model. Drive the streets of Los Angeles with convenience and style in the Prius Prime.

Learn More

2017 Toyota Prius Prime exterior


Interior Features and Design

The Plus trim is designed with fabric-trimmed heated front seats, a six-way adjustable driver’s seat, and a four-way adjustable front passenger seat. When you move up from the base trim, you can expect SofTex-trimmed heated front seats, an eight-way adjustable driver’s seat with power lumbar support, and a four-way adjustable front passenger seat. Convenient 60/40 split fold-down rear seats come standard on every trim. You’ll also get advanced technology features, such as:

  • Prime Apps: The available Prius Prime apps let you access your Prime’s features from anywhere. Schedule a charge, adjust the climate control, locate a charging station, find your vehicle, and more directly from your phone.
  • Qi-compatible Wireless Charging: Forget the days of plugging in your phone to charge – and constantly leaving your charger at home. Available Qi-compatible wireless smartphone charging lets you charge your phone wirelessly on the nonslip holder.
  • 11.6-inch HD Multimedia Display: Use the HD Multimedia display touchscreen the same way you’d use your smartphone – through easy taps and swipes. Easily control the Entune App Suite and navigation system right from the screen.

Learn More

2017 Toyota Prius Prime interior


Advanced Safety Technologies

Stay safe on the streets of Hollywood thanks to the Prius Prime’s many advanced safety features:

  • Toyota Safety Sense™ P (TSS-P): As a part of Toyota’s recent efforts to ensure that each of their vehicles offers utmost safety on the road, the Prime comes standard with this system, which includes a Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Automatic High Beams, and Fuel-Speed Dynamic Radar Cruise Control.
  • Intelligent Clearance Sonar with Intelligent Parking Assist: This feature is standard on the Advanced trim and scans for stationary objects in close proximity to make parking a breeze. Your Prime can even automatically control the steering wheel to help guide you into an open spot.
  • Backup Camera: Every trim comes standard with a backup camera in order to assist you reverse safely in any reverse or parking situation.

2017 Toyota Prius Prime Safety



We aren’t the only ones who are enamored by the 2017 Prius Prime. See what the automotive experts have to say about the newest addition to the Prius family:

  • Car and Driver: “Compared with the previous plug-in Prius, the Prime gets double the battery capacity. A smaller, yet higher-powered, onboard charger replenishes the battery more quickly than in the old PHEV.”
  • The Car Connection: “The 2017 Toyota Prius closes the gap between ;driving a hybrid’ and ‘driving a normal car.’”
  • Motor Trend: “Compared to its predecessor, the 2017 Prius Prime is more efficient, features new tech, and can travel longer distances on all-electric power thanks to a larger lithium-ion battery, with twice the capacity of the previous model.”

2017 Toyota Prius Prime reviews


The 2017 Toyota Prius Prime is Heading to Toyota of Hollywood

As you await the 2017 Toyota Prius Prime, be sure to stop by Toyota of Hollywood, an LAcarGUY dealership, to learn more about the upcoming model or test drive any of the current Prius models. We’re located at 6000 Hollywood Blvd., Hollywood, CA, and you can contact us online or by phone at (323) 489-6817 with any questions.

*Manufacturer’s Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $835 for Cars, $900 for Small/Light Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, 4Runner, Tacoma and Venza), $1195 for Large Trucks (Tundra), and $995 for Large SUVs (Sequoia and Land Cruiser). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. Actual dealer price will vary. Tax, Title, Tags, and $80 Dealer Documentation fee not included in vehicle prices shown and must be paid by the purchase.
Saved Vehicles ×


You don't have any saved vehicles!

Look for this link on your favorites:


Once you've saved some vehicles, you can view them here at any time.

Contact Us ×

(323) 300-5026

Call Now

6000 Hollywood Blvd • Hollywood, CA 90028

Get Directions

Today's Hours:

Sales: Closed

Open Today! Service: 7am-3pm

Open Today! Parts: 7am-3pm

Toyota of Hollywood

6000 Hollywood Blvd Hollywood, CA

Phone: (323) 300-5026



Phone: (323) 300-5026

6000 Hollywood Blvd Hollywood, CA


Phone: (323) 300-5026

6000 Hollywood Blvd Hollywood, CA
34.101406 -118.3208436
[schema type="organization" orgtype="LocalBusiness" url="www.hollywoodtoyota.com" name="Toyota of Hollywood" description="" street="6000 Hollywood Blvd" city="Hollywood" state="CA" postalcode="90028" country="United States" email="" phone="(323) 300-5026" logo="https://di-uploads-development.s3.amazonaws.com/toyotaofhollywood/uploads/2016/08/toyota-hollywood-open-graph.jpg"]
Toyota of Hollywood
Toyota of Hollywood
6000 Hollywood Blvd
Hollywood, CA, 90028 United States
(323) 300-5026
Toyota of Hollywood 34.101406, -118.3208436.